The impact of colour on human behaviour has been the subject of a wide range of studies suggesting that it does, indeed, have a powerful influence. Though the research is full of variables, and certainly can’t be taken for gospel, it might just pay to be aware of certain triggers that could make a difference to your money mindset.
Use colour to enhance inspiration and productivity at work.
Colour evokes emotion
It’s not hard to prove to yourself that colour evokes emotion. We all have individual preferences, however, it’s fairly universal that blue promotes a sense of calm, red offers a boost of energy and yellow brings a dose of sunny joy. On the flip side, imagine the feeling of sitting in a dull, colourless office with no window all day.
Would just a splash of your favourite shade bring some cheer and motivation? Most likely, it would. Therefore, consider what colours you’re surrounded by, at home and at work. How do they make you feel? Given that a simple lick of paint or a bunch of flowers might offer instant inspiration to boost your productivity, it’s worth a try. Colours commonly associated with productivity include green and yellow.
Colour can encourage you to spend spontaneously.
Colour can influence spending habits
Red encourages a sense of urgency, so you snap up those bargains before someone else does.
A considerable amount of emphasis is placed on colour, in the world of advertising. Marketing experts carefully select colours to promote products and catch your eye, which often results in those spontaneous purchases that eat into your budget. For example, have you ever wondered why clearance sales are usually surrounded by red signs?
Red encourages a sense of urgency, so you snap up those bargains before someone else does. Blue may instil an automatic sense of trust in a brand and black creates an aura of sophistication, making products appear more upscale than they are. Consider how many fast food outlets use red, yellow and orange in branding. These colours stimulate the brain which, in turn, could stir up those hunger pangs - or at least grab your attention long enough to get the urge to stop and spend.
Free - No Obligation
Contact us for a home loan health check
Using colour for a positive money mindset
While colour psychology is still very much in the realms of unproven concepts, it’s easy to see the possible effects. Therefore, there’s no reason not to use this to your advantage in everyday life. Does red make you feel confident? Wear it to your next big meeting or event. Are you feeling stressed and stuck because of bad debt? Surround yourself in colours that soothe and promote clarity of mind, like soft blues and greens.
Sometimes, a simple change in mood is all it takes to boost your mindset about money and life in general, so colour yours with shades that help you shine.
