Create a property portfolio: 3 strategies for success

Success in property investment doesn't happen by chance, it requires careful planning and a strategic approach. We reveal the strategies that people with multiple properties are using.

While more than 2.1 million Australians’ call themselves property investors, you might be surprised to know that less than 20% have more than one investment property. And, despite being the number one investment class, ‘portfolio investors’ make up a small proportion of those building wealth through property.

So, how do you become a portfolio investor?

Success in property investment doesn't happen by chance, it requires careful planning and a strategic approach.

Here we explore three key aspects crucial to building a successful property investment portfolio:

  • The importance of having a solid investment plan
  • The benefits of using equity to fund purchases
  • How positive gearing from a multi-property portfolio can create substantial wealth.

Portfolio investors leave nothing to chance with a clear strategy

Before diving into the world of property investment, it's crucial to develop a comprehensive investment plan. This plan should outline your financial goals, risk tolerance, and the timeframe for achieving your objectives.

Having a well-defined plan will help you stay focused and make informed decisions throughout your investment journey. Here are three key considerations when creating your investment plan:

  • Financial goals - clearly define your short and long-term financial goals. Whether you're looking for steady rental income, capital growth, or a combination of both, understanding your objectives will guide your investment strategy.
  • Market research - thoroughly research the property market. Identify locations with potential for growth, assess property values, and stay informed about economic trends that may impact the real estate market.
  • Risk management - evaluate your risk tolerance and establish strategies to mitigate potential risks. Diversification, thorough due diligence, and staying informed about market conditions are crucial elements of effective risk management.

Why equity is a portfolio investor’s secret weapon

Equity is the difference between the property's market value and the outstanding mortgage amount. Equity is a powerful tool in portfolio investment, allowing investors to leverage existing assets to fund new acquisitions. Using equity to fund purchases can offer several advantages:

  • Leverage - by using equity, investors can amplify their purchasing power, allowing them to acquire additional properties without requiring a significant cash outlay. This leverage can enhance returns on investment.
  • Portfolio growth - using equity strategically enables investors to expand their property portfolio more rapidly, accelerating wealth accumulation through increased property ownership.
  • Tax benefits - interest on loans used to acquire investment properties is generally tax-deductible. Leveraging equity can provide tax advantages that contribute to overall financial efficiency.

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How gearing can drive a winning portfolio strategy

While negative gearing is a strategy well known for its tax advantages, investors should also understand positive gearing.  A property can be positively geared when the rental income exceeds the associated expenses, resulting in a surplus.

A multi-property portfolio with positive gearing can significantly contribute to wealth creation. Here's how:

  • Steady cash flow - positive gearing generates a steady stream of income, providing financial stability and reducing reliance on market fluctuations.
  • Reinvestment opportunities - surplus income from positive gearing can be reinvested into additional properties, accelerating the growth of your investment portfolio.
  • Wealth accumulation - over time, the compounding effect of positive gearing can lead to substantial wealth accumulation, providing financial security and opportunities for further diversification.


In summary

Building an investment property portfolio is a strategic endeavour that requires careful planning and informed decision-making. By developing a solid plan, leveraging equity, and harnessing the benefits of positive gearing from a multi-property portfolio, investors can create a path to long-term financial success through property investment.

How DPN can help

Partnering with an award-winning property investmentfirm, such as DPN, will help guide you towards making smart, research based decisions. Contact DPN for help implementing your strategy to become a successful portfolio investor.  

Remember, patience and a commitment to ongoing education are key to navigating the dynamic landscape of real estate investment.

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